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Smirnoff

INVADED

Smirnoff x aliens

ASK

Aliens are invading and they’re only here for one thing.  How do we save the planet?

AUDIENCE

Ages 21-35

FIX

Smirnoff has taken action to protect the planet in a two-phase plan, introducing “Smirnoff Invaded”, 3 Brand new altered flavors to satisfy the taste buds of the extraterrestrials.  With live parties at local bars and restaurants throughout New Jersey.

2023

Invaded
LEad up

The aliens are coming, and they have been leaving their mark on the Jersey Shore. Smirnoff is sharing all sighting on social media as they investigate these marks, and have an estimated arrival date of August 13, 2023. Time is ticking and soon we will be INVADED.

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CAN DESIGNS

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SOCIAL POSTS

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Invaded
Event

Smirnoff is hosting special events at your favorite local Jersey Shore bars and clubs and you're invited. Celebrate with the extraterrestrials and take part in being the first humans to taste the brand-new flavors. Get vouchers for free drinks at liquor stores across the Jersey Shore.

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SMIRNOFF HARD CANDY

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MAtthew palangio 2024

DEsigner & Creative DIrector

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