ASK
OREO HEIST
Oreo x Valorant
2023
Oreo is teaming up with Valorant to let the community choose its new flavor that will be heading to the vault. What team will you be "Tropical Mango" or "Chocolate Covered Strawberry" Oreo will be inviting some of the most profound Valorant teams in the world to compete in a split bracket where the finalist in each bracket will play each other for the next Oreo flavor.
AUDIENCE
Gamers & Oreo Lovers
FIX
Oreo Packaging
In Game Content
Arena Lay Out
Merchandise
Stream Overlay
Custom
PAckaging
The
Arena
Oreo has chosen to host the live tournament at MGM Grand Garden Arena in Las Vegas, Nevada. The Heist will consist of a split bracket where each side will compete to represent one of the two flavors that oreo is planning on releasing until the final round where the winner from each side of the bracket will play off in the Grand Finals to be the next chosen flavor.
TOurney
PRomo
To promote the event Oreo and Valorant will be taking to their socials to update and promote giveaways throughout the event posting score updates and match-ups as the multi-day event proceeds. Through social platforms such as Twitter, Oreo can reach the fans who didn't get to make it to Las Vegas to watch the event live.
In-Game
ADVERTISING
For the upcoming Oreo Heist Valorant Tournament, Oreo and Valorant are teaming up on social media to deliver live event updates, match scores, and exclusive giveaways throughout this multi-day event. Fans can follow along for the latest match-ups and announcements, keeping the excitement alive across platforms.
In-game, the event gets a spotlight with Oreo-themed billboards around Valorant maps, alongside special items like a limited-edition Oreo Heist spray and a custom vandal skin, enhancing gameplay and promoting this unique collaboration
OREO HEIST JERSEY
CUSTOM VANDAL SKIN
